Clear Cut Hero Brand Launches with 150+ College Athletes

New York City, NY, United States, 24th Oct 2023 – Clear Cut Hero, a new sports drink brand, is launching through a grassroots campaign with over 150 college athletes nationwide. The startup aims to disrupt sports hydration with its unique electrolyte formula tailored for athletes. Clear Cut Hero was founded by Joey Nickell, an experienced beverage executive. He leveraged insights from managing billion-dollar brands to create a drink that fills unmet needs.

“We saw a whitespace to make sports hydration more natural while delivering better electrolyte replenishment,” said Nickell. “Our rapid traction shows that when you create products specifically for underserved groups like athletes, demand follows.”

The brand crafted an electrolyte formula optimized for sports performance needs. With just 25 calories and 5 grams of sugar per 16oz bottle, Clear Cut Hero provides maximum hydration. Its six bold flavors were crafted based on athletes’ preferences.

Rather than traditional retail-focused launches, Clear Cut Hero focused on forging campus ambassador relationships. The strategy allows direct rapid sampling with their core college athlete target market. Within months, over 150 athletes across the United States adopted Clear Cut Hero as their go-to sports drink. Surrounding students noticed the bottles at practice and games, driving further awareness.

Local university teams were among the first to sample Clear Cut Hero. Positive word spread quickly on campus through students’ social media sharing. This grassroots advocacy is now expanding nationally. “The most effective marketing comes from passionate users authentically sharing their love of the product,” Nickell explained. “We’re thrilled collegiate athletes quickly recognized how Clear Cut Hero supports their performance and recovery.”

The brand’s collegiate expansion will accelerate through new partnerships that will facilitate sampling and promotions at universities nationwide. Beyond campus adoption, Clear Cut Hero is now increasing its focus on retail rollout. After a pilot launch in large grocery chain stores, it will expand to more major grocers.

Despite launching just months ago, Clear Cut Hero’s traction is outpacing expectations. Its rapid growth through grassroots college activation proves the massive potential of catering to underserved niches. As Clear Cut Hero continues retail expansion, its foundation of over 150 collegiate brand devotees provides invaluable momentum.

About Clear Cut Brands

Clear Cut Brands believes every athlete can make an impact as a hometown hero. The company’s sports drink, Clear Cut Hero, provides essential electrolytes and hydration to fuel athletes’ performance. Learn more about Clear Cut Hero’s mission and flavors at

Media Contact

Organization: Bussler & Co.

Contact Person: Frederik Bussler



City: New York City

State: NY

Country: United States

Release Id: 2410237254

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