sureWin Entertainment Named Official Entertainment Partner of the 2026 FIM Asia Road Racing Championship
KUALA LUMPUR, Malaysia – The FIM Asia Road Racing Championship returns for a six-round 2026 season across Asia, with sureWin Entertainment joining as Official Entertainment Partner and the Malaysian round set for Sepang.
A rider at the 2026 FIM Asia Road Racing Championship, where sureWin Entertainment is the Official Entertainment Partner.
The FIM Asia Road Racing Championship (ARRC) has named sureWin Entertainment its Official Entertainment Partner for the 2026 season. The appointment was announced by organiser Two Wheels Motor Racing (TWMR) and facilitated by Outlast Sports & Entertainment. Racing runs over six rounds across Asia from April 2026, with the Malaysian round held at Sepang International Circuit.
Sanctioned by the FIM and running since 1996, the ARRC is the region’s top production-based motorcycle road-racing series, contested on modified versions of road-going bikes. The 2026 grid competes across four classes: ASB1000 for 1000cc superbikes, SS600 for 600cc supersport machines, AP250 for 250cc production bikes and UB150 for 150cc underbones. Manufacturers including Honda, Yamaha, Kawasaki, Suzuki, Ducati, BMW and Aprilia line up across the field, with Dunlop as the control tyre supplier.
Each round runs races for all four classes over a race weekend, and the championship draws entries from across Asia, with Malaysian and Indonesian riders making up much of the grid. It is one of the region’s longest-running series and has developed Asian riders who later raced at Grand Prix level. The 2026 season keeps the six-round format of recent years and returns to established circuits around the region. In recent seasons the series has raced at venues in countries including Thailand, Indonesia, Japan and China, alongside the Malaysian round at Sepang.
The Malaysian round takes place at Sepang International Circuit, one of the region’s best-known venues. Opened in 1999 and home to Malaysia’s MotoGP round, Sepang is a highlight of the calendar for local fans and teams.
As Official Entertainment Partner, sureWin Entertainment works on the fan-experience side of the championship rather than backing any team or rider, covering trackside activations, digital and social content, and interactive features around race weekends. The 2026 season runs across its six rounds through the year, with those activities featured at each event.
About the Asia Road Racing Championship
The FIM Asia Road Racing Championship is the top motorcycle road-racing series in Asia. Sanctioned by the FIM and held every year since 1996, it is organised by Two Wheels Motor Racing and runs classes for superbikes, supersport, 250cc production bikes and underbones at circuits around the region.
About sureWin Entertainment
sureWin Entertainment is a Kuala Lumpur event company founded in 2021. It handles design, management, marketing and production for concerts, festivals, sports events and brand activations across the region. Past projects include concerts with Alan Walker and the Black Eyed Peas, the “It’s The Ship” festival and the Badminton Asia Championship, and it was named Brand of the Year 2024 by the Asia Excellence Entrepreneur Federation. For more information, visit sureWin Entertainment.
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