John Gordon Nutley of New Jersey on Why Ignoring Boomers and Gen X Is a Strategic Mistake in Modern Marketing
Michigan, US, 1st August 2025, ZEX PR WIRE, There’s a dangerous trend unfolding in marketing departments across the globe: a wholesale shift away from targeting older generations, particularly Baby Boomers and Generation X. It’s happening quietly but consistently, and as a strategic marketer with over 15 years in the field, I believe this recalibration is not only short-sighted but also…