Perception Of Creatives On Generative AI: Industry Survey Results Released

In the recently released report, Voices team members surveyed hundreds of creatives in various sectors to understand how these professionals perceive how AI will impact their work. They found that while many professionals are excited about the new opportunities AI offers, they are also concerned about the ethics of using it.

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A June 2023 report by McKinsey and Company notes that generative AI has become increasingly competent at a wider range of routine tasks. However, the abilities most often reported in the media are its ability to perform creative tasks, such as writing text, composing music, and making art.

Voice’s survey results show that 57% of creatives already use AI in their work, but not generative AI. Although this type of AI can perform creative tasks, two-thirds of creatives surveyed don’t feel threatened by it and believe it will create new human job opportunities.

A major concern about the ethics of AI is using existing creative data to train algorithms. Voices suggests the “three C’s” (consent, credit, compensation) framework to guide AI training in the voice-over industry. According to this framework, voice-over artists should know their voice is being used in AI training and they should be credited and compensated for their work.

Voices is an online voice marketplace that has served some of the biggest and most trusted brands since 2005. Their platform allows businesses to connect with, hire, and pay voice actors without using traditional talent agencies. Over nearly 20 years, they have grown to 4 million members, posted 500,000 jobs, and served 160 countries.

The company has won many industry awards, including recognition by The Globe and Mail as one of Canada’s fastest-growing companies, as one of the best places to work by London Inc. Magazine, and as one of the top 500 North American technology companies.

“We believe the human voice informs, entertains, and inspires,” a company representative explained. “Our mission is to create the definitive destination that connects people with the right voice to bring their words to life.”

Its latest study can be accessed in full at


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