Biggest Logo Design Pitfalls: Branding Guide Explores Common Mistakes & Fixes

With its new guide, LO:LA is trying to help businesses create attention-grabbing logos that accurately reflect both their company and their customers. The guide considers several aspects of the logo, from its target audience to its stylistic elements.

More details can be found at

Before businesses start designing their logos, LO:LA recommends that they first have a firm understanding of their target audience. This means conducting market research to identify their wants, needs, and interests. By doing this, businesses minimize the chances of alienating their customers and instead improve their odds of creating a logo that will resonate with them.

Once the creation of the logo begins, there are a few common design mistakes that the guide advises businesses to be wary of. For example, it offered advice on how to keep typography from being chaotic and the primary considerations when choosing colors.

The guide also enjoins businesses to not copy the logos of other companies, stating that by doing so, business owners open themselves up to potential legal action and they also risk losing the trust and loyalty of their customers. Creating an original logo helps businesses avoid these problems and also allows them to create something unique with special meaning.

Though it’s tempting to think short-term when designing a logo, the last thing the guide recommends that businesses do is take a long-term approach. It explained that a logo that is timeless and versatile will remain relevant through constantly changing trends, thus appealing to multiple generations of customers.

“When creating a logo for your business, you need to ensure it is attractive, original, and effective at communicating what your company stands for,” said a spokesperson for the company. “By knowing the biggest mistakes to avoid when creating a logo for your business, you can craft a design that stands out from the crowd and will last through ever-evolving trends.”

About LO:LA

LO:LA has been providing high-quality creative marketing solutions to B2B and B2C clients from around the world since 2017. The company specializes in branding and identity, website and digital platforms, content marketing, and campaign marketing.

Interested parties can find more information at

London : Los Angeles (LO:LA)

840 Apollo Street
Suite 100
United States

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