B2B Lead Generation Strategy: PPC & Retargeting Marketing Campaigns Updated

B2B clients can now access PPC advertising solutions designed to target leads in inventive ways in order to increase exposure. These paid media management strategies are intended to boost the efficacy of a given campaign by using specialty tools.

To learn more, visit https://120over80.com/

The firm has updated its services to accommodate clients with smaller budgets or more specific targeting needs. 120/80 explains that well over half of all businesses cite lead generation as the biggest challenge when promoting a product or service, a challenge that this specialty offering seeks to conquer.

120/80 specializes in retargeting, the process of pursuing a lead that has already engaged with front-facing marketing content but has not yet converted. In this way, the firm can help businesses personalize ad content, increasing the chances of a conversion and maximizing the efficiency of promotional campaigns.

The HubSpot-based PPC systems that 120/80 uses engage traffic across many of the most popular channels, including Google, LinkedIn, Quora, Youtube, and Microsoft. These channels, and especially LinkedIn, are ideal for those businesses for whom retargeting is likely to be an effective strategy, as a higher degree of personalization is possible there.

In addition to these services, 120/80 can further enhance their client’s lead generation capabilities using A/B testing and customized landing pages. Traffic gained through retargeted ads will be automatically redirected to a landing page designed specifically to cater to their needs, making them more likely to convert.

A spokesperson for the company said, “When purchasing online ad space, it’s easy to settle for the low-hanging fruit. 120/80 digs deeper to deliver uncommon paid media strategies that ultimately deliver real results using proven lead generation strategies.”

120/80 maintains a data-driven approach to digital marketing that allows them to dynamically adjust their strategy to every situation. They are dedicated to their clients, providing continuous support at every stage of the lead generation and nurturing process.

Interested parties can learn more at https://120over80.com/

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